你不知道的肯德基爷爷:曾想开枪把竞争对手爆头

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Before becoming a colonel, Sanders sold insurance, tires and petrol. He has worked on many ferries and farms. In the end, he accidentally slammed into the fried chicken catering and was out of control.

GuiManufacturing

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Live a good taste

He is familiar again: salt-white goatee, planter gentleman's dress, and a slow-moving tone. When you see this, you will think of the original chicken and licking fingers made of 11 herbs and spices. the sound of. He is Harland David Sanders The famous Colonel Sanders has been providing convenient and fast food to the world for decades.

However, before he became a grandfather of KFC, Sanders worked as a steam engine worker, an insurance salesman and a gas station worker throughout North America. This is a story about how a farm boy becomes a colonel and how a gas station stall becomes a KFC.

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At the age of seven, KFC's grandfather and mother Source: allthatsinteresting

Harland Sanders was born in Henryville, Indiana in 1890. His father was a farm worker and his mother was a supervisor. When his father died at the age of 7, his mother had to go to the cannery, and Sanders became the main caretaker of his two younger siblings. He learned all the housework before he was 8 years old, including preparing ingredients and doing it. rice.

Sanders was not upset about his rapid growth. He thanked his mother for instilling his sense of responsibility and motivation, which later benefited him:

xx“我们对做家务非常了解。我不做饭。我不知道为什么孩子们如此不同。我不知道为什么今天的孩子如此不同。当时我们非常听话。如果我们不喜欢不要听我们的母亲,她当然不能饶恕我们。通常我们不会让她生气,因为我们知道她知道的更多,无论妈妈怎么说。“

桑德斯的母亲最终再婚,12岁的桑德斯决定离开家,他的继父不像父亲。在七年级,桑德斯已经在学校接受了足够的教育。 “当我在那年秋天开始上课时,我的数学课必须学习代数.好吧,我无法想象。我唯一理解的是x等于未知。我想,天啊,如果我必须解决这个问题,我会离开学校,我不在乎未知。因此,我的学习生涯在印第安纳州格林伍德附近结束,而代数是驱使我离开的原因。“桑德斯回忆道。

从现在开始,桑德斯上校的故事有些曲折。他在印第安纳州有一个无农场工作,然后作为阿拉巴马州铁路沿线的消防员,每月的食宿费通常不到15美元。

桑德斯在阿肯色州的西部渡轮和法院工作。他出售保险,灯具和轮胎,并担任印第安纳商会的秘书。他在19岁时与约瑟芬金结婚并生了三个孩子。之后,他在驻扎在古巴的美军服役了一段时间,虽然他不是“冒号”,因为这个头衔有着截然不同的背景故事。

这段时间花了大约28年,直到最后,桑德斯发现他的命运在肯塔基州转变。

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年轻肯德基爷爷来源: Twitter

Sanders had a small gas station next to the Corbin Highway in Kentucky, and he began selling the rest of his meals to hungry travelers, as simple as he did for young Indian sisters in Indiana: Ham, green beans, okra, muffins and fried chicken.

In fact, Saunders' gas station was so lucrative that he began advertising on the highway to attract tourists who needed to eat. With the surge in demand, the restaurant's profits are growing, especially his unbeatable fried chicken.

In 1935, the Governor of Kentucky awarded him the title of "Colonel" because he contributed to his community and entrepreneurial services.

But the red dot at the gas station caused the anger of the competitors. Matt Stewart with a standard gas station nearby. He graffitied on Saunders' highway billboards, which was affecting the future of KFC's grandfather business, so Grandpa threatened to "head the damn guy."

But Stewart was not scared, and then Colonel Sanders once again caught Stewart on the spot, and then the two sides had a gun battle.

Robert Gibson, an employee at the Saunders gas station, was shot dead. Stewart was sentenced to 18 years in prison for murdering Gibson. As for Sanders, all the charges after his arrest were revoked. Sanders took full advantage of the market vacuum and commercial prosperity. In 1952, the first real KFC franchise store in Utah opened. Since then, KFC has been established.

He quickly shut down the gas station and opened a restaurant with 142 seats. Here, he met his second wife, a young waitress, Claudia. They got married in 1949, when he and his first wife Josephine had been divorced for two years.

Colonel Harlan Sanders may feel that he has succeeded, but unfortunately is coming soon.

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祖父肯德基正在喂他的妻子。来源:约翰奥尔森

美国在20世纪50年代经历了无数次变革。第二次世界大战后的繁荣也意味着基础设施的建设,艾森豪威尔政府期间公路建设的增加就是证明。

高速公路穿过桑德斯拥有的树林,并从他的家中转移了大约7英里。

转移的结果是缺乏业务,这使得桑德斯甚至无法亏本出售餐厅。但此时他已经掌握了压力锅中的炸鸡配方,虽然压力锅仍然被认为是新发明的,更不用说他将来支持他的11种草药和香料。

他向其他餐馆介绍了他的食谱并签署了一份小型特许经营协议。只要餐厅烹饪和销售炸鸡,他就可以获得4美分。 66岁的桑德斯有勇气决定上路:如果没有人合作,他们就会投资自己。

桑德斯回忆说:“我和我的妻子在车上睡了好几个晚上,等着餐馆开门营业,所以我们可以进去卖。”此外,高压锅烹饪是理想的移动烹饪模式,不仅可以烹饪更快。食物,并可以保持新鲜。

他们没有为特许经营事件办事,但他们非常有效。破坏其业务的高速公路也给他们带来了财富。当桑德斯和他的妻子去餐馆时,他们递给他的炸鸡。如果餐厅工作人员对炸鸡印象深刻,他们会达成协议出售他的炸鸡并给他一部分利润。

这一次,桑德斯不遗余力地宣传他的个人形象。他穿着一个来自南部种植园的绅士西装,系着他的领带来展示他的南方身份,并将他的头发和山羊胡子染成白色。

他和妻子一直忙于与其他特许经营商进行商谈,坚持自己的配方,同时对香料配方进行包装。事实上,上校从来没有分享过他的秘密配方,这样就没有人可以出售给竞争对手。

相反,他和妻子会把配方打包,然后自己运到特许经营店很大程度上妻子是他后来成功的秘诀正如她自己所说:“当他在外面卖东西的时候,我在家里做这项工作“。

除了鼓励他首先获得特许经营权之外,她还将很多发到加盟店的配方打包,并穿了一件战前的衣服来搭配上校的种植园主打扮。他们一起到各地餐厅去查看自己的炸鸡,甚至还开了家叫克劳迪娅桑德斯的餐厅。

这种模式得到了回报。到1963年底,美国和加拿大有600多家餐厅在卖上校的炸鸡,更不用说还有400多家外国特许经营店了。

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肯德基爷爷与他的炸鸡来源:肯德基

肯德基爷爷于1980年去世,享年90岁,与麦当劳叔叔和温迪一起跻身快餐偶像的殿堂。当然,他的遗产和营销策略依然存在。

至于这11种药草和香料,没有人确切知道它们是什么,有一段时间,上校声称特许经营店甚至停用了他的原始配方。然而,肯德基却极力掩饰自己的秘密,并承认:

XX“在20世纪40年代,桑德斯上校发明了最初的炸鸡配方,在他的加油站餐厅出售炸鸡。当时,食谱写在门的上方,所以任何人都可以阅读它。但今天,我们竭尽全力保护这张神奇的配方。事实上,这张配方是美国最有价值的商业秘密之一.多年来,很多人都声称发现了或调出了这种秘密配方,但事实上没有人能做到“。

然而,上校的侄子乔莱丁顿曾帮助包装运往特许经营店的配方。他声称这种香料混合物是由辣椒粉,大蒜盐和白胡椒混合而成的。

“主要成分是白胡椒,”他承认,“我把它叫做秘方。因为在20世纪50年代,没有人知道白胡椒是什么,也没有人知道如何使用它。但也许有了这个秘密,大家很快就会.“

从农民的儿子到快餐大亨,肯德基爷爷人生的起起伏伏与战后美国的景象遥相呼应。他的生活充满了冒险,流浪,浪漫,失败和巨大的成功,他的生活更像是一道大餐而不是一份快餐。

显然,肯德基爷爷的人生就如吮指原味鸡那样,是个好故事。

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参考:

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